Last updated: 4th December, 2025
Effective from: 4th December, 2025

Hwyl Studio Ltd (“we”, “our”, “us”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store and share information when you:

• visit our website

• book or attend classes, workshops, retreats or events

• join memberships or intro offers

• use our online platform, Hwyl from Home

• sign up to our mailing list

• contact or interact with us in any way

By using our services, you agree to the practices described in this policy.

1. Who We Are

Data Controller:
Hwyl Studio Ltd
Arnold House, 2 New Road, Brading, Sandown, Isle of Wight, United Kingdom, PO36 0DT
Company number: 14791870

Email: hello@hwylstudio.com

This policy applies to all activities carried out under Hwyl Studio, including our physical studio and our online platform (Hwyl from Home).

2. Information We Collect

We collect two types of information: personal information and non-personal information.

2.1 Personal Information

Depending on how you interact with us, we may collect:

• Name

• Email address

• Phone number

• Postal address (where relevant for bookings or retreats)

• Booking and attendance history

• Membership details

• Intro offer usage

• Account information (username and encrypted password – we never see your password)

• Payment and transaction details (processed securely by our payment provider)

• Emails or messages you send to us

• Feedback and survey responses

• Emergency contact details (if provided for retreats or events)

We do not collect or store medical or health information.

2.2 Non-Personal Information

When you use our website or online platforms, we may collect:

• IP address

• Browser and device type

• Pages visited and actions taken

• Dates and times of access

• Referring website

• General location (e.g. city/region)

• Cookies and analytics data

This helps us understand how people use our services.

3. How We Collect Information

Directly from you

When you:

• create an account

• book or attend classes and events

• join a membership

• sign up to emails

• contact us

• use Hwyl from Home

• complete a form or survey

Automatically

Through cookies, analytics and similar technologies when you use our website or online platforms.

From third parties

We may receive information from:

• Momence (our booking platform)

• Uscreen (our online video platform)

• Stripe or other payment processors

• Class booking partners you use

• Analytics and social media platforms

We only receive information needed to provide our services.

4. How We Use Your Information

We use your information to:

• manage class, membership and event bookings

• provide access to Hwyl from Home

• send confirmations, updates and service messages

• process payments and renewals

• respond to enquiries

• send marketing updates (if you’ve opted in)

• improve our timetable, offerings and online experience

• maintain business and financial records

• comply with legal, tax and regulatory requirements

We do not make automated decisions that have legal or significant effects on you.

5. Lawful Bases for Processing (UK GDPR)

We rely on the following lawful bases:

• Contract: to provide classes, memberships, events and online access

• Consent: for marketing communications

• Legitimate interests: to operate and improve our services

• Legal obligation: for tax, accounting and compliance purposes

We do not process special-category (sensitive) data.

6. Who We Share Your Information With

We do not sell your personal data.

We may share your information with trusted service providers who process data on our behalf, including:

• Momence (class bookings and account management)

• Uscreen (online platform access)

• Stripe or other payment processors

• Website hosting and technical support providers

• Email and communication tools

• Accountants and professional advisers

These providers are required to keep your information secure and use it only as instructed by us.

Retreat and event partners

For retreats or events, we may share only the information needed for logistics (e.g. your name for room allocations or arrival lists).

Legal or regulatory requirements

We may disclose information if required to comply with the law.

Business changes

If ownership changes, your data may be transferred to the new owner under the same protections.

7. Your Data Protection Rights

Under UK GDPR, you have the right to:

• access your personal data

• correct inaccurate or incomplete data

• request deletion in certain circumstances

• restrict how your data is used

• object to processing based on legitimate interests or for marketing

• request transfer of your data to another provider

• withdraw consent for marketing at any time

To exercise these rights, contact hello@hwylstudio.com.
We will respond within one month.

8. Cookies and Tracking Technologies

We use cookies to:

• operate essential parts of our website

• understand how people use our online services

• improve performance and user experience

You can manage cookies through your browser settings.
Where required, we will show a cookie banner asking for your preferences.

9. International Transfers

Some service providers (e.g. payment processors or online platforms) are based outside the UK.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses

• Adequacy decisions

• Appropriate contractual protections

You can contact us for more information.

10. Data Security

We take reasonable steps to keep your information secure, including:

• using reputable service providers

• system access controls

• staff confidentiality obligations

• regular monitoring and security practices

No system is ever fully secure, but we work to protect your data as best we can.

11. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy.

Examples:

• Booking and attendance records: up to 7 years

• Membership and payment information: 6 years (tax and accounting)

• Retreat information: generally up to 3 years

• Marketing data: until you unsubscribe or ask us to delete it

Data is securely deleted or anonymised when no longer needed.

12. Children’s Privacy

Our services are not intended for children under 16.
We do not knowingly collect data from anyone under 16.
If you believe information has been provided by a child, please contact us.

13. Third-Party Links

Our website or platforms may link to third-party sites.
We are not responsible for their privacy practices.
Please review their privacy notices before using those sites.

14. How to Complain

If you have concerns about how we use your data, please contact us:
Email: hello@hwylstudio.com

If you remain unhappy, you can complain to the ICO:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint

15. Changes to This Policy

We may update this policy occasionally.
We will update the “Last updated” date at the top of this page when changes are made.
Significant updates may also be communicated through our website or platforms.